One of the biggest problems faced by owners of a flooring business is the way in which they operate their business. Little do they know they have become a “run of the mill” business.
What once started as a business with great inspiration to grow and provide a great service has become the standard “get the job done and get out” type of business.
At Flooring Click we believe in two things:
1. Generating new leads consistently into your business
2. Delivering a stellar product and service that separates you from the competition.
Why are these two components so important?
One of the best marketing tactics you will ever learn in business is having a great offer. If you have a stellar offer…an offer that is better than the competition people want to buy from YOU.
When you deliver a high quality product and service people refer you to family, friends, and colleagues.
One of the first things we do for our clients is make sure they have a stellar offer. We position them to be the industries best that people want to buy from. If you want more leads and sales your offer has to demand it.
Now, lets get back to number 1. We already know that if we do number 2 right we’re going to get more leads from referrals and word of mouth.
Here’s where flooring companies get burned when it comes to generating leads. The majority of them are relying on referrals for sales and outdated marketing tactics. Top that off with an inferior offer and getting new business is down right painful.
Creating A Great Offer
Here’s where things get fun. Take out a piece of paper and write “offer” at the top of it. Now I want you to write 10 things that make your flooring company better than the rest. Take your time and really dig into it.
Now we’re talkin, you’re getting this whole offer and positioning thing down.
Look at you becoming a marketing guru ;).
Now you’re 50% there.
Want to work with us to craft an amazing offer and setup a system to bring in daily leads and sales? Schedule a 1on1 Battle Plan session with us by clicking on this link
Getting Leads Into Your Business Daily
Next we focus on getting a steady stream of leads in coming daily. What is the best way to do that?
Facebook ads are the best way to get your business in front of the right people. Notice that I said right people.
Facebook marketing isn’t like sending out a mass mailer where you hope and pray that it gets in front of people that need your service. Facebook allows you to do extensive targeting with your ad campaigns that let you reach the people that are most likely to buy your service.
In order to run a successful ad campaign on Facebook you need to be able to get peoples attention. I’m busy, your busy, we’re all busy. Its a must that you create an advertisement that draws attention.
What is the best way to do that?
Education Based Marketing
What is education based marketing? Well, how did you get to this website? You clicked on an ad and now your reading this article right?
Now I’m giving you educational advice that will help you grow your business. And guess what, there is a good chance that you or the next person will hire us to grow their business.
And that is exactly what you can do in your business!
Education based marketing is used to inform customers, make them aware, and build trust. Combined that with a nearly unlimited reach on an ad platform such as Facebook and you have a dangerous combination for generating a lot of leads and sales.
The key is that your content isn’t focused on promoting your business. It is focused on helping people and providing value.
This positions you as someone in the marketplace people can trust.
A simple strategy like this can grow your business dramatically once you set it up.
Our team of experts has been helping businesses just like yours grow their businesses for over 10 years. We have fine-tuned the process and implementing these techniques into business.
If you want to discover more about how this can work for you, we can walk you through the system and answer any questions you have.
The Battle Plan call is a 20-40 minute call where you and we will create a custom blueprint showing you exactly how to get more customers.
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